Aware that the federal government's victory garden tips did not always fit Western soils and climates, magazine editors planted their own 1-acre (4,000m2) test plot near UC Berkeley so that they could give their own advice. [7] The first issue of the magazine under Time Warner was published in August 1990. The magazines mission to inspire readers to lead their own coastal lives and learn more about coastal lifestyles will remain its main focus. If you have a question with your order, you're in the right place. Sunset focuses on homes, cooking, gardening, and travel, with a focus almost exclusively on the Western United States. Established in 1898, Sunset is the premier magazine of the Western United States and is published by the Sunset Publishing Corporation. Sunset began "Kitchen Cabinet", a readers' recipes feature (still featured as "Reader Recipes"). This berry cream layer atop a buttery and earthy shortbread combo is, without a doubt, a matcha made in heaven. She joined the newspaper in 2019 as a food enterprise reporter, covering restaurants as well as Bay Area culture through a food lens. In addition, their blog posts discuss topics ranging from easy healthy recipes to stylish outdoor decor, and their events provide readers with local travel and lifestyle tips and ideas. I worked in the circulation department, where we routinely received letters like this: Ive saved every Sunset since I got married in 1952, but our basement flooded and I lost my issues from January to May of 1954. ABOUT SUNSET Sunset is the premier resource for achieving the ultimate Western lifestyle. Henry Luce is reported to have taken 10 years to reach a profit with Time Inc.'s now fantastically successful Sports Illustrated. I never received the Nov/Dec issue and emailed them. Additionally, Sunset publishes monthly issues which contain regional information, travel advice, gardening advice, entertaining ideas, and more. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[320,50],'remodelormove_com-box-3','ezslot_2',173,'0','0'])};__ez_fad_position('div-gpt-ad-remodelormove_com-box-3-0');if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[320,50],'remodelormove_com-box-3','ezslot_3',173,'0','1'])};__ez_fad_position('div-gpt-ad-remodelormove_com-box-3-0_1');.box-3-multi-173{border:none!important;display:block!important;float:none!important;line-height:0;margin-bottom:7px!important;margin-left:auto!important;margin-right:auto!important;margin-top:7px!important;max-width:100%!important;min-height:50px;padding:0;text-align:center!important}Yes, Sunset magazine is still published and available for readers. But theyve hit a snag. Sunset eliminated the use of bylines, and articles were increasingly how-tos, giving it a voice of authority and efficiency. Sunset Magazine: A Century of Western Living, by L. W. Bill Lane, Jr., Former Publisher of Sunset Magazine, Stanford Class of 42, Originally published in 1998 on Stanford Libraries' web site and in Sunset Magazine: A Century of Western Living 1898 - 1998. Sunset.com is the Wests essential guide to all the best things about the region: easy outdoor living and gardening, unexpected day trips and destinations, fast and fresh foods, shockingly perfect wine pairings, and innovative home decorating and design. The format resembled other national general interest magazines of the day such as Collier's and The Saturday Evening Post. Two significant studies on reader preference, comparing Sunset with other magazines read in the household, were conducted at Stanford University. It tested its gardening advice in its 3,000 sq ft editorial test gardens, which was designed to achieve high performance in tight spaces. [2][3][4] Regent formed the . I can shop the farmers market for that produce and make that food. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. [10] The Theodore Roosevelt administration indicted the editor, writer, photographer, and aviator associated with a story entitled "Can the Panama Canal be destroyed from the air?" As Dr. Tomas Jaehn points out in his essay, "Four Eras: Changes of Ownership," changes to the editorial mission and marketing objectives did not take place to the same extent in the 1990 change of ownership as had prevailed in 1914 and 1928, because Time Warner, as it announced, was eager to continue many of the profitable values already in place. Stanford University, Stanford, California 94305. The primary objective of the Annual Index was to lengthen the "active life" of the magazine in reader homes and libraries to make it easier for more readers to save and refer to back issues. We are passionate about showcasing the region's unique lifestyle and noteworthy destinations, inspiring people to achieve the dream of living in the West. Trip Planner. [7] Food preparation, an important part of the magazine's content, began to be done at an externally-located kitchen in Mountain View. Even if publication of the print edition had decreased (to bimonthly) over the past two decades, and Mad's famous holdout against accepting advertising ended in 2001, this is still an A-list pop . During the Lane years, we used to say Sunset magazine "changed by evolution, not revolution." [22] During the pandemic, the company briefly ceased printing the magazine but returned to print with the December 2020 issue.[23]. Welcome to customer service for the Sunset Shop! And if you want to simply flip through the pages and dream, thats just fine, too. The central courtyard, or the Sunset Gardens, were designed by the landscape artist Thomas Church. Find spots near you, create a dining wishlist, and more. Sunset has served as a premier source of regional lifestyle trends, from Los Angeles to Seattle and from San Francisco to Las Vegas, for more than 100 years. Plus, every subscriber gets a free digital edition of the 800-page bible of all things horticultural, the iconic Sunset Western Gardening Book. Sunset began in 1898[6] as a promotional magazine for the Southern Pacific Railroad, designed to combat the negative "Wild West" stereotypes about California. Your Destination for Travel Inspiration. They tend to be reflected in a dynamic Western population that is more pioneering in spirit, less traditional, more innovative, or simply responsive to the differences that are so obvious on a topographical map of the U.S., where desert, wilderness, oceans, and high mountains are both an opportunity and a challenge for a different lifestyle that is in many ways predestined. Its publisher, Michael Keller, Stanford University Librarian, defines the selection of the over 9,000 listings of "notable" editorial articles from the last 100 years of Sunset magazine as "a fascinating record of the emerging modern Western American lifestyle and landscape, as lived by a broad spectrum of its changing inhabitants. This monthly magazine covers travel, adventure, home, garden, cooking, and other topics relevant to life in the American West. Furthermore, Sunset has an online presence and various online magazines, such as their Home and Garden magazine, Outdoor Entertaining magazine, and Destination Travel and Vacation Ideas magazine, among others. [7], The publication has suffered a loss of advertising revenue in recent years, which in 2017 pushed the magazine's operating income into the red for the first time since 1938, with a loss of about $4 million posted on nearly $28 million in gross revenue. If you have a question with your order, youre in the right place. Dad wrote to a friend shortly after buying a failing magazine in 1928, only a year before the Depression, "The Sunset deal, of course, is a gamble." Image courtesy of Atlas. An earlier news release from Time Inc. Magazines, dated March 27, 1990, regarding the upcoming sale, quoted Brack: "Lane Publishing is the preeminent publishing franchise in the country's fastest growing market, the 13 Western states. Plus news of accounts in review, the best creative work, new campaigns. While Mel and I finished high school, our parents rented an apartment and bought Quail Hollow Ranch in the Santa Cruz Mountains. Most recently, Sunsets Southern California staff moved into an old bike shop that belonged to one of Regents other acquisitions, according to three employees. Citing various reasons, including the long-running plight of print media and the far-reaching tendrils of the COVID-19 pandemic, the magazine came to a . ", which began "This is the season when all the little toes are going not to market, but to have a pedicure". The high-tech/computer/Web industry alone has spawned a great many new magazines. I feel personally offended at the callousness with which weve been dispatched by the people who own us.. SUNSET may receive compensation for some links to products and services on this website. The inaugural issue featured an essay about Yosemite, with photographs by noted geologist Joseph LeConte. but is reportedly still being paid a seven . I remember flipping through the first issue and seeing fescue grass ringing paving stones in just-right backyards. Sunset eliminated the use of bylines, and articles were increasingly how-tos, giving it a voice of authority and efficiency. The Sunset Limited was the premier train on the Southern Pacific Railroad's Sunset Route, which ran between New Orleans and San Francisco (the train is still in operationfrom Los Angelesas part of the national Amtrak system). Soon, however, the magazine was trumpeting its hometown's revival, in articles like "San Francisco's Future" and "How Things Were Righted After the Fire of 1906". During the Depression, weighty ruminations on politics and economics were replaced with frivolous articles like March 1935's "Little Toes, What Now? Such continuity of editorial policy is significant, recognizing that Sunset magazine's destiny has been held by four different owners. Heres why thats wise, Letters to the Editor: Gavin Newsoms very presidential blunder on water, Calmes: Heres what we should do about Marjorie Taylor Greene, Before and after photos from space show storms effect on California reservoirs, Dramatic before and after photos from space show epic snow blanketing SoCal mountains, The chance of a lifetime: Five friends ski the tallest mountain in Los Angeles, Best coffee city in the world? It is part of the "Idea House" program, originally launched in 1998. Our New Newsletter Will Help, This Is the Absolute Best Way to Start Seeds for Your Garden (And Get Your Plants to Grow Strong and Healthier), The New Cult Cabs Are from Wineries Youve Never Heard Of, Youll Never Cook Spaghetti the Same Way Again After Reading This Recipe, This Is the Quickest Way to Get Rid of Your Lawn (and Yes, You Should Do It Now), A Montecito House with an English Garden Vibe Gets a Modern Facelift, 7 Essential Design Tips From Los Angeless Top House Flipper, This Oakland-Based Org Is Continuing to Shift Natures Narrative Around Black Joy, These New Books by Black Authors Need to Be on Your Reading List. A New Way to Access Sunset Magazine Content Sunset magazine's overhauled app now allows you to read and download new, vintage, and special issuesall free. It is important to keep this regional emphasis in mind: National and worldwide conditions often had far different immediate and long-term repercussions in the West than the rest of the U.S. and were accentuated for Sunset's readership beginning with the first issue in May 1898. I worked at Sunset in the late 1970s, when it was still in the hands of the Lane brothers. The magazine has been in so much turmoil for the past two years, said Heather Anderson, Sunsets garden editor. The magazine industry, still reeling from the abrupt closure of its biggest publisher, Bauer Media, received two further blows this week after being left out of the media session of the Epidemic . Some 30 categories of advertising were not accepted and several on a one-time decision, like the American Rifle Association and many others that we did not deem appropriate for a family magazine. This land was originally a part of a grant to Don Jose Arguello, governor of Spanish California in 1815. We were able to present hard evidence of the confirmed "long life" of Sunset magazine, vis--vis broadcast media and newspapers, of course, and most other magazines. Since 1957, Sunset's Western Home Awards program, cosponsored by the American Institute of Architects, has introduced readers to works by Richard Neutra, Charles Moore, Frank Gehry, and Calvin C. Straub, amont other notables. The editorial team, headquartered in Oakland, is composed of experts in these subjects, contractors, and researchers. At one point, they had infrequent access to a conference room within Regents headquarters in Beverly Hills. There was information about train travel, as well as social notes from Western resorts, such as this from Pasadena: "The aristocratic residence town of Southern California and rendezvous for the traveling upper ten has enjoyed a remarkably gay season and the hotel accommodations have been sorely taxed." For a lot of queries from Eastern advertisers, that statement said it all. Rosalie Muller Wright now serves as editor-in-chief. My subscription expires 09/01/2026. For sure, not all Western differences are better for human happiness: smog (which is getting better), unpredictable earthquakes and mud slides, water shortages and floods, increasing traffic congestion, and ocean damage along our coast, to name a few. During the late afternoon and evening in the summer months, sunsets tend to have hues of pinks, purples, oranges, reds, and blues in the sky. Our subscribers were part of the family too. Our experts focus on travel destinations in the 13 Western states, home design and outdoor living ideas suited to our region, and recipes and menus that celebrate the West. SUNSET MAGAZINE - 16 Reviews - Menlo Park, CA - Yelp Sunset Magazine 16 reviews Unclaimed Print Media Frequently Asked Questions about Sunset Magazine How is Sunset Magazine rated? In 2021, Coastal Living announced that it would be ending its regular print publication and transitioning to a digital-only format, allowing readers to access content at any time. In general, the amount of time during which the sun is visible before it sets (i. e. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[320,50],'remodelormove_com-leader-3','ezslot_19',164,'0','0'])};__ez_fad_position('div-gpt-ad-remodelormove_com-leader-3-0');if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[320,50],'remodelormove_com-leader-3','ezslot_20',164,'0','1'])};__ez_fad_position('div-gpt-ad-remodelormove_com-leader-3-0_1');.leader-3-multi-164{border:none!important;display:block!important;float:none!important;line-height:0;margin-bottom:7px!important;margin-left:auto!important;margin-right:auto!important;margin-top:7px!important;max-width:100%!important;min-height:50px;padding:0;text-align:center!important}, the period during which the sky is illuminated by the suns rays) can range from about 5 minutes to up to an hour or more. Industry alone has spawned a great many new magazines experts in these subjects, contractors, and articles were how-tos! 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